Find out more about Every Baby Matters

What does Every Baby Matters do? 

The Every Baby Matters programme takes a lead on prevention efforts for the Better Births programme. It leads a coordinated response across various public health issues through different work programmes:

  • Education and access: supporting families to understand the importance of being fit for pregnancy and the services available to them.
  • Smoking cessation: improving long-term smoking cessation rates, reducing smoking at the time of delivery rates and improving equitable access to support.
  • Drug and alcohol use: reduction in the number of pregnant women using alcohol and other substances.
  • Enhancing genetic literacy: increased genetic literacy at a community, professional and patient level; equitable access to genetic services
  • Breastfeeding and nutritional health: Increasing breastfeeding rates after hospital discharge. Consistency of nutritional messages and support.
  • Perinatal and Infant mental health: increase provision of accessible early intervention and acute services like the Specialist Mother and Baby Mental Health service (SMABS); Improving Access to Psychological Therapies IAPT; and increase bonding and attachment between babies and caregivers
  • ACES: increase in awareness of the importance of exposure to adverse childhood experiences (and the Bradford ACES strategy).

Every Baby Matters does this by:

  • working in partnership with statutory, VCS and community sectors organisations to reduce these risk.
  • raising awareness and increase resources of Perinatal and Infant Mental Health services.
  • implement attachment monitoring questions for antenatal and postnatal periods.
  • work with infant feeding specialists to increase Breastfeeding rates and collaborative. BFI (Baby Friendly Initiative) accreditation.
  • review how Antenatal education classes are offered.
  • implement the West Yorkshire and Harrogate Local Maternity System recommendations.

Find out more about the Every Baby Matters Charter (PDF - 484KB).