Every Baby Matters

Advice and information to help give Bradford’s babies a better start in life. This page is designed to help health and social care professionals, housing and children’s centre workers, and partners in the voluntary and community sector.

What is Every Baby Matters?

The first 1001 days of life, including during pregnancy, are important to the health of baby and there is clear evidence this can affect their health and wellbeing throughout their life.

Every Baby Matters looks at what can be done to improve the health of mum before they are pregnant and through pregnancy and for baby from conception to through to their second birthday.

We aim to promote prevention and early interventions that improve pregnancy outcomes and health benefits to carry into the next generation.

Find out more if you are pregnant or thinking about having a baby 

Find out more about who we are and the Every Baby Matters Charter 

Two-thirds of children who die in the Bradford District do so before the first birthday.

The Every Baby Matters programme takes recommendations from the district’s Child Death Overview Panel (CDOP) to reduce the risk of poor pregnancy and child health outcomes.

Every Baby Matters is a coordinated programme of work led by Bradford Council public health team to support women and their families and help babies have the best start in life.

It support Bradford District’s local maternity strategy, the Act As One Better Births programme, in collaboration with many partners.

Better Births aims to improve the outcomes for maternal care across Bradford District and Craven, reduce health inequalities during the first 1,000 days of live and reduce infant mortality.