The Terrific Twos communications toolkit

A two-year-old childcare campaign encouraging eligible families to take up their free space within a nursery or with a childminder

This campaign has been created by Bradford Council to highlight to parents of eligible children aged two that they can access 15 hours of free child care and how they can register for the summer term.

Information about families who qualify can instantly be checked here: www.bradford.gov.uk/terrifictwos.

Please help us share the campaign and share our hashtag in any of your social media #BradfordTerrificTwo’s

Don’t forget to tag us….and thank you 🙂

Twitter: @Bradfordmdc

Facebook and Instagram: @Bradfordmdc

The campaign has been created to raise awareness that:

  • many eligible families are missing out on 15 hours of free childcare for their two-year-old child.
  • there is free childcare available to qualifying families with a child approaching the age of two.
  • families can easily register for the summer term of free childcare.
  • there are many benefits to children of accessing early education at a nursery or with a childminder – both for the child and parent.

One of the big barriers from feedback was that families felt that their child wasn’t ready at the age of two to access childcare. However, statistics show that accessing childcare at an early age can mean children develop a variety of skills, confidence and are ahead when starting school. The campaign focuses on the concept of the child saying ‘I’m ready…to get messy, imagine, discover, have fun, learn and many more!’

The remaining video animations (ten in total) and artwork will be available to share at key times throughout the year through this page – we will let you know when the new ones are available and would appreciate your help to share the messages! 

Thank you for your support.

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