'Eyes' litter campaign launch

Article dated Friday Nov 17, 2017 at 11:07 AM

 

A campaign to tackle the problem of people dropping litter on pavements and roads across the district has been launched by Bradford Council.

The Council, working in partnership with the Tidy Britain Group, is trying to change behaviour and make people think twice before dropping their litter on the floor.

The ‘Eyes’ theme of the posters builds on the success of the hard hitting ‘We’re watching you’ campaign materials which targeted irresponsible dog owners and led to reduction in dog fouling across trial areas, including Shipley.

Council officers will be using posters placed on lampposts in problem areas and large signs on its vehicles, to try and raise awareness of the problem and to make people think about what they do with their litter, encouraging them to take it home or put it in a nearby bin.

Coun Sarah Ferriby, Bradford Council’s Executive Member for Environment, Culture and Sport, said: “Litter is a significant problem for Bradford, just as it is for many other towns and cities.

“It is very costly and time consuming to clear it up and at a time when Council resources and budgets are being cut, if everyone just thought about what to do with their litter rather than throwing it on the floor, it would make a huge difference."

Since mid-July, eight private enforcement officers have been patrolling the streets of Bradford and issuing Fixed Penalty Notices to people who drop litter, urinate and spit, as well as Dog Control Order offences.

It is hoped that this campaign will help support them in their role to keep the environment clean and litter free.

Following the city centre launch, the campaign will be rolled out across the district.

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