Bradford launches major online teacher recruitment campaign

Article dated Tuesday Oct 31, 2017 at 03:36 PM

A major new online recruitment campaign is being launched to attract more talented teachers into Bradford.

Bradford for Teaching will champion the district as a great place to work for teachers who want to make a real difference to young people’s lives.

A new website has been created, www.bradfordteaching.com, which allows people to find out more about the opportunities to train and work in Bradford’s schools.

There will also be a major social media campaign through Facebook, Twitter and You Tube.

Ten inspirational teachers and school leaders from the district have been chosen to be Bradford for Teaching Ambassadors. They will share their stories on social media about the impact their work is having  in order to help promote Bradford to teachers outside the district.

The campaign will involve a partnership of schools across the Bradford district. It is being funded by Bradford Council and co-ordinated by the Northern Lights Teaching School Alliance.

Coun Imran Khan, Bradford Council’s Executive Member for Education, Employment and Skills said: “Bradford for Teaching is a vitally important campaign for the district. We are determined to provide the best possible education for all our young people. We know that the quality of our teachers is vital in turning this ambition into a reality.

"Bradford is a vibrant and diverse district. Our schools offer a variety of different opportunities and challenges, with the chance to work in different settings from urban and inner city schools to those serving rural communities. But we are all united by a shared commitment to ensure our young people achieve their potential. I hope the Bradford for Teaching campaign will inspire more teachers to join us on this journey."

David Horn, the chief executive of Beckfoot Trust said: "Our message to potential new teaching recruits is a simple one: If you are as passionate about making a difference to young people as we are, then come and join us.

"Bradford is a growing and entrepreneurial city. It has challenges, but it is optimistic and aspirational too. Teachers in Bradford are unlocking the talent and potential of our city. And you can be part of that. By launching this campaign we are demonstrating that teachers matter to us here in Bradford."

Jenn Plews, the co-head of the Northern Lights Teaching School Alliance said: "We want to put Bradford schools on the digital map, reaching potential recruits nationwide. That's why our ambassadors will be taking to social media throughout the year to talk about teaching in Bradford. We have a great story to tell and we plan to reach the widest possible audience."

Bradford already leads the way in innovative work to recruit and retain the best teachers. Bradford Council committed to investing £660,000 on teacher recruitment over a three year period. Since then the authority has run the highly successful bus tours taking teacher training students into Bradford schools to see the work they do for themselves.

It has also set up a Talent Bank which is used by school leaders to fill their vacancies with the best suited candidates.

This has helped to recruit around 200 new teachers to Bradford schools over the past two years.

Now partners in Bradford are keen to build on this success with a campaign which celebrates and promotes the district more widely as a place where teachers at any stage of their career can make a difference.

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