Baldwin nets one for Bradford

Article dated Thursday Sep 7, 2017 at 04:09 PM

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A premiership football club chief executive has been named as Bradford's new chair of the board for Producer City - Bradford's economic partnership.

Bradford born David Baldwin is to become the new ambassador for the district and hopes to lead Bradford into the big time as he done for Burnley Football Club.

David was Chief Executive at Bradford City Football Football Club for seven years up until November 2014, after which he joined Burnley.

He is a familiar face with strong connections and a huge passion for the district, with both a national and international profile.

And his previous roles as an entrepreneur in retail, hotels, working with the community and in sport have meant he is used to kickstarting success whilst managing huge budgets.

David has stepped into the shoes of Professor Lord Patel of Bradford who worked at the highest levels of Government across a range of Departments.

The role entails leading on Bradford's economic development in partnership with the Council.

A new economic growth strategy has been put together by Bradford Council, the University of Bradford and the Bradford Chamber of Commerce with Producer City providing a focus for building on the city's strengths and assets.

David said: "Being a proud Bradfordian who was born, educated and worked in the Bradford district, I have a passion for wanting the best for the place I live and to help make Bradford a better place for everyone who lives and works here.

"Operating as a CEO of a Premier League football club effectively involves managing multiple businesses under one roof, including football operations, player trading, retail, catering, events management and sports facilities, employing in Burnley's case in excess of 500 people with a payroll in excess of £50 million and a turnover over £100m.

"Bradford is building from a position of strength, given its population, youthful demographic and the size and scale of its £9.2 billion economy. Through the Producer City Board I want to help the region capitalise on that to benefit the city."

Kersten England, Bradford Council's Chief Executive, said: "We are delighted to welcome David on board. We are hugely ambitious for Bradford and believe he will have a great deal to offer in raising the city's profile as a major manufacturing base within the UK economy."

Bradford Council leader Coun Susan Hinchcliffe said: "David has a track record of success at running major businesses. He knows and cares about the district so it really is a great appointment for us. I'm really looking forward to working with him."

Roger Marsh OBE, Chair of the Leeds City Region Enterprise Partnership (LEP) said: "This is great news for Bradford and the region as a whole. We look forward to welcoming David and working with him to make Bradford and the wider Leeds City Region the best place in the UK to start, develop and grow business."

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