Bradford Gold
Bradford Gold is the city’s official brand to support the London 2012 Olympic Games and Paralympic Games.
London 2012 presents the Yorkshire region with a fantastic opportunity to grow, and ultimately prosper from the legacies that will be left by the Olympic Games.
Bradford Gold aims to ensure that Bradford contributes to delivering a successful Games, but also that Bradford, and the district, can benefit from the Games being hosted in the UK, through developing sporting, educational, business and cultural opportunities for residents of Bradford.
Bradford Gold aims to make the most of five ‘Golden Opportunities’ not just running up to and during London 2012, but also as a legacy for years to come. These are:
- Becoming a World Leading Sporting Region
- Active and Engaged Communities
- A Carnival of Culture
- Enhanced Profile and Tourist Potential
- Winners in Business
