b someone

The first strand of the campaign, bsomeone for your child’s future, focused on parents, carers and the wider adult role in encouraging early learning through positive interaction with young children.

Click through if you are: a parent, family member, or work with children.

The second strand of the campaign, bsomeone for your future, is aimed at 13 - 19 year olds and focuses on the benefits for young people of taking responsibility for their own educational attainment and skills development, supported by parents, teachers, training providers, and local employers.

Click through if you are: a young person, business, or work with young people.